Prop firm
calculator.

Put in your ad spend, cost per challenge sold, price, refunds, pass rate and rewards. See what one month of challenge sales leaves after ads and rewards.

It starts with example numbers. What you type stays in your browser.

Your numbersOne month of challenge sales · USD Example numbers

1Ads

Monthly ad spend$

What you spend on ads in one month.

Cost per challenge sold$

Ad spend divided by the challenges those ads sold.

Cost per click$

What one click from your ads costs on average.

Visitors who buy%

Share of clicks that end in a challenge sold. Cost per challenge sold: $80

2Sales

Average challenge price$

What traders really pay on average, after discount codes.

Refunds and chargebacks%

Share of sales that are refunded or charged back.

Repeat purchasesOptional

Extra challenges from the same buyers%

For every 100 challenges sold from ads, how many more the same buyers buy with no new ad spend.

3Rewards

Pass rate%

Share of challenges that pass the evaluation.

Passers who get a reward%

Of the traders who pass, the share who are paid at least one reward.

Average reward paid$

Total paid to each rewarded trader, over the life of the account.

Left after ads and rewards, per month

$15,339Above break-even

You keep $15,339 a month after ads and rewards. You could pay up to $131 per challenge sold before ads stop paying for themselves; you pay $80 now.

Challenges sold300All from ads

Revenue after refunds$50,760$54,000 sold, $3,240 refunded

Rewards paid$11,421About 13 traders, $900 each

Ad spend$24,000$80 per challenge sold

Break-even cost per challenge sold$131You pay $80 now

Kept from every $100 of sales$28After refunds, ads and rewards

Where each $100 of sales goes

Refunds $6
Ads $44
Rewards $21
Left $28

Your cost per challenge sold against break-even

Break-even $131You $80

What would move it

Cost per challenge sold 10% lower, same ad spendMeta ads+$4,371 a month 10 more repeat buyers in every 100Email+$3,934 a month

The starting numbers are an example, not data from a real firm. Change any number and everything here updates.

How we calculate

The maths, in plain sight.

One month of challenge sales, start to finish. The rewards those challenges lead to are counted too, even when they are paid in a later month.

What it leaves out

Payment and platform fees
Trading platform and data costs
Staff, tools and affiliate commissions
Taxes

So the result is what is left to pay for those, not profit.

1
Challenges sold from ads
ad spend ÷ cost per challenge sold
From clicks: cost per challenge sold = cost per click ÷ share of visitors who buy.
Your numbers: $24,000 ÷ $80 = 300
2
All challenges sold
challenges from ads × (1 + repeat purchases)
Your numbers: 300 × (1 + 0%) = 300
3
Revenue after refunds
all challenges × price × (1 − refund rate)
Your numbers: 300 × $180 × (1 − 6%) = $50,760
4
Rewards paid
challenges kept after refunds × pass rate × passers rewarded × average reward
Your numbers: 282 × 10% × 45% × $900 = $11,421
5
Left after ads and rewards
revenue − ad spend − rewards paid
Your numbers: $50,760 − $24,000 − $11,421 = $15,339
6
Break-even cost per challenge sold
(1 + repeat) × (1 − refund rate) × (price − pass rate × passers rewarded × average reward)
Your numbers: (1 + 0%) × (1 − 6%) × ($180 − 10% × 45% × $900) = $131

Prop firmcalculator.

The maths, in plain sight.

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Prop firm
calculator.