Flows that follow every trader from checkout to first reward, and campaigns for every launch and sale, designed to match your site.
Centre: a real email we designed for a prop firm. Left and right: demo designs in other brand styles.
The flows
Eight of them, from the first sign-up to the trader who went quiet. Each one starts from something the trader does on your platform, and stops the moment they buy, pass or open a support ticket.
Signed up, no challenge yet
How the challenge works, the rules in plain words and which programme fits them.
3 emailsFirst week
Checkout started, not paid
Programme, size and code stay saved, and one link takes them back to pay. Failed card and crypto payments get their own short flow.
1 hour1 day3 days
Account ready, no first trade
Login, platform and the rules that close accounts, before the first trade. Short coaching follows once they start.
Day 1Day 3Day 7
Evaluation closed on a rule
What happened, in plain words, and the way back. Sent the next day, never in the minute the account closes.
Next dayA week later
Phase passed or simulated funded
What changes in the next phase, then the steps to the first reward request: identity check, wallet, trading days.
Same dayDay 7
First reward confirmed
Congratulations, what happens next and when the next reward window opens.
Same day
Bought before, gone quiet
One honest reason to come back. People who never open are asked once if they still want email, then left alone.
2 emailsA week apart
Your launch and sale calendar
New programmes, sales and giveaways, sent only to people who agreed to marketing email.
LaunchSaleLast day
Plus what your platform already sends.Password resets, identity checks and payout notices stay with your dashboard. We map them first, so no trader gets the same email twice.
04Email marketing
Checkout recovery for a sample firm: the trigger, the waits, three emails, and what it brings back each month.
Checkouts recovered per month
212
Upfrom 38
Sales from email per month
$31,800
Upfrom $4,100
Share of sales from email
21%
Upfrom 6%
Checkout not finished
You left it ready
Your $100K challenge is saved. Nothing was charged.
You are getting this because you started a checkout at yourfirm.com.
What you get
Real emails from a prop firm lifecycle programme we designed (128 emails across 38 flows), next to demo designs in other brand styles.
MultiFunded
Demo design
MultiFunded
Demo design
MultiFunded
Demo design
MultiFunded
Demo design
How we work on email
If your tool can run flows with conditions, we build there. If not, we set up Klaviyo and bring your list across with its consent records.
Same fonts, colours and buttons as your site, laid out for phones first, with your rules and prices written the way your terms say them.
No bought or scraped lists. Every contact has a consent source, every email has a working unsubscribe, and your sending domain is set up before the first send.
Every month: checkouts recovered, sales from email and email’s share of all sales. Opens come last, because many mail apps open emails on their own.
Our launch checklistBefore the first send
7 of 7
Wording kept to prop rules: simulated accounts, rewards, no income promises.
Questions
Want a second look at your emails?
Bring what your platform sends today. We go through it on the call.
Klaviyo, or the tool you already have if it can run flows with conditions and split by what a trader did. We tell you on the call if yours cannot.
No. Most prop platforms send their own account emails: password resets, identity checks, payout notices. We list what yours sends first and only build what is missing.
Yes, for people who agreed to hear from you. We do not buy lists or mail scraped ones. Contacts without a clear yes get account emails only, until they opt in.
Nobody can promise the inbox. What we control: an authenticated sending domain, mail only to people who opted in, an easy unsubscribe, and no more mail to people who never open. Those are the things mailbox providers look at.
Yes, copy and design, in prop wording: simulated accounts, challenges and rewards, with no income promises. Every rule and price is checked against your terms before it goes out.
Flows start from events your platform sends, like checkout started or account passed. If those events reach your email tool, the first flows go live once designs are approved. If not, we write down exactly what your developers need to add.
Email works on the traders you already have. The site, the ads and search bring in the next ones.
30 minutes on Zoom
Book 30 minutes. We look at what your platform sends today, where traders drop out of checkout, and which flow we would build first.
