Adtrend
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How we work

From the first call
to weekly decisions.

Four steps. At each one you know what we need from you and what you get back, and you see the cost in writing before any work starts.

Book a call
  1. Step 01Discovery call30 minutes
  2. Step 02RoadmapIn writing
  3. Step 03Build and launchGo live
  4. Step 04Improve and scaleEvery week
Discovery callYour Firm and Adtrend · Zoom 18:40 / 30:00
Your Firm
Adtrend

Agenda

  • Your firm, your programmes, your traders
  • Your site and checkout, on screen
  • Your ads and your search results
  • Your email
  • What we would fix first

Notes Example

  • Checkout takes 6 steps
  • Ads tracked to the click, not the sale
  • No checkout recovery email

01Step 0130 minutes on Zoom

Discovery call

We learn your firm, your traders and what you have already tried. Then we look at your site, your ads, your search results and your email together, with the people who would do the work.

What we need from you

  • A link to your site
  • Which ads you run now, if any
  • Rough monthly sales and ad budget
  • The person who decides, on the call

What you get

  • A plain read on what holds sales back
  • What we would fix first, and why
  • A written plan after the call

02Step 02In writing

Roadmap

A written plan: what we build first, what it costs and what we measure. You get a launch date in it before any work starts, and you decide with the whole picture in front of you.

What we need from you

  • Answers to a few follow-up questions
  • A look at your analytics and ad account, if you have them
  • Your programmes, prices and rules

What you get

  • What we fix first, and in what order
  • The cost: a set-up fee, then a monthly retainer
  • What we measure, in sales
  • A launch date
RoadmapYour Firm · version 1 Example

Fix first

  1. 1Checkout from 6 steps to 2WebsitesWeeks 1–3
  2. 2Track every ad to the challenge soldMeta adsWeek 1
  3. 3Checkout recovery flow, three emailsEmailWeek 2
  4. 4Pages for rules and code searchesGoogle SEOWeeks 3–6
CostSet-up fee + monthly retainer
Notice14 days, month to month
We measureChallenges sold
Launch checklistYour Firm Example
  • Designs approved, desktop and phoneWebsites · FigmaDone
  • Pages built, every link checkedWebsitesDone
  • Buy buttons open checkout, code appliedWebsitesDone
  • Tracking from click to challenge soldMeta adsDone
  • First ads, written to Meta's rulesMeta adsIn review
  • Checkout recovery flowEmail · KlaviyoScheduled
4 of 6 ready Go live

03Step 03Go live

Build and launch

Design, pages, ads and tracking go live. You approve the designs and the wording; we build, check every link and launch.

What we need from you

  • One person who can approve designs
  • Access to the site, the ad account and the checkout
  • Your logo, fonts and terms, so every claim matches them

What you get

  • Designs in Figma, desktop and phone
  • Pages launched and wired to your checkout
  • Ads written to Meta's rules
  • Tracking from the click to the challenge sold
  • Email flows in Klaviyo or the tool you use

04Step 04Every week

Improve and scale

We test, stop what loses and put more behind what sells. Every week you see what changed, what it sold and what we do next.

What we need from you

  • Your sales numbers, or access to see them
  • A quick yes or no on new ads and pages

What you get

  • Weekly decisions on what to stop and what to scale
  • New creative to test
  • Reports in sales, not opens or positions
  • A plan that changes when the numbers do
Week 8 reviewYour Firm · Meta ads Example data

Challenges sold

412

Upfrom 162

Cost per challenge sold

$58

Downfrom $148

  • No time limit on any phaseReel · $41 per saleScaling
  • Rules in plain wordsStatic · $52 per saleScaling
  • $100K account for $349Carousel · $66 per saleTesting
  • Last day of the saleStatic · $162 per saleStopped

This week's decisionMove the “Last day” budget to the reel that sells at $41.

Why Adtrend

What changes when the agency knows prop firms.

Five differences you notice in the way the work runs.

  • Most agenciesReplies in days

    Fast answers from the person doing the workYou message the people who design, write and run your marketing.

  • Most agenciesCheap clicks from anyone

    Traders who are ready to buy a challengeWe count challenges sold, so clicks that never buy do not count as a win.

  • Most agenciesThe same plan for every client

    A plan built around your programmes and rulesYour programmes, prices and rules shape the pages, the ads and the emails.

  • Most agenciesLearns your industry on your budget

    Prop firms only, every daySimulated accounts, rewards, rules pages and ad policies are our daily work.

  • Most agenciesYou manage the agency

    We lead, you approveWe bring the plan and the next step. You say yes or no.

How we report

We report in sales, not opens.

Every report starts with what sold. Clicks, opens and positions are in there too, but they are never the headline.

  • 01WebsitesShare of visitors who buy
  • 02Meta adsCost per challenge sold
  • 03Google SEOSales from search
  • 04EmailSales from email
Example data

The headline

Challenges sold from ads

412

Upfrom 162

Cost per challenge sold

$58

Downfrom $148

Sales from search

164

Upfrom 21

Sales from email

$31,800

Upfrom $4,100

In the appendix, never the headline

ImpressionsClicksOpen rateAverage position

Questions

Questions about how we work.

Something else on your mind?

Ask it on WhatsApp, or bring it to the call.

Book a call WhatsApp
Who will we talk to?

The people who do the work, from the discovery call on. You message them directly.

Do we have to take all four services?

No. You can start with one: the site, the ads, search or email. The roadmap says which one we would start with, and why.

How do you charge?

A set-up fee, then a monthly retainer. It rolls month to month with 14 days' notice. The amounts are in the roadmap before any work starts.

How fast can a new site go live?

It depends on the number of pages and how quickly designs are approved. You get a date in the roadmap before any work starts.

Who owns the website and the ad account?

The site and its designs are yours. Ads can run in your account or in one we manage, and we agree which before we start.

What if something is not working?

You see it in the weekly review, with what we stop and what we try next. And with 14 days' notice, you are never locked in.

Step 01 · 30 minutes on Zoom

Let's look at your numbers.

Book 30 minutes. We go through your site, your ads, your search results and your email together, and you leave knowing what we would fix first.

Book a call or message us on WhatsApp